The Social Room Launches

Following on the success of The Marketing Room’s innovative model of providing organisations with access to experienced marketing professionals on a part time basis, Tahnee Sharp has partnered with Jacob Dibb to launch The Social Room.

Building on a proven formula, The Social Room provides organisations with their own in-house outsourced Social Media Manager.

“The Social Room will provide businesses with a dedicated Social Media Manager who is backed by an experienced leadership team. The offering is purely organic including strategy development, content creation, customer service and reporting,” said Tahnee.

After receiving continual feedback from Perth businesses for a social media offering that is a true extension of their business and brand, Tahnee and Jacob knew this was the right time to launch the innovative model.

“Social media is all about developing a connection between the business and people.  The only way we believe you can truly reflect the brand’s unique personality and tone of voice on social is by being inside the business – listening to customers, talking to the team, understanding the vision,” explained Dibb.

As well as providing a social media solution for organisations who either can’t afford or don’t require a full-time resource, the model also provides tremendous flexibility for talent social media professionals.

“We want to attract the best social talent available so are committed to offering very attractive working conditions.  Our people work the hours they want, have a balance of in and out of ‘office’ time, have autonomy yet are still connected to a supportive team plus receive continual training and development,” stated Dibb.

Jacob has done a tremendous job in such a short time building a dynamic team of social media professionals and already being engaged by clients across various industries including Discover Wanneroo (the City’s tourism brand), SKG Radiology, The Raft, Jones and Co Property, Plunkett Homes and Instant Toilets and Showers to name a few”, said Sharp.

If you’re looking for a dedicated social media solution for your organisation, reach out to Jacob Dibb, jacob@thesocialroom.com.au or visit www.thesocialroom.com.au

Instagram Shopping is Here

Instagram Shopping is Here

Calling all retailers, B2C and shopaholics – Instagram just got a whole lot better!

One year ago, Instagram Shopping was rolled out in the US. And all good things come to those who wait, this feature has (finally) been rolled out here in Australia!

Instagram built this feature with the intent of providing a ‘more immersive’ and ‘less transactional’ shopping experience. Staying true to the ethos of the platform, they weren’t content with ‘just adding a buy button’.

Brands can now tag products within their organic posts and advertisements. When customers tap on a tagged product, information such as name and price pop up, and this links through to the brand’s website, so the customer can complete the transaction.

This new feature means that it has never been easier to discover and buy products through the Instagram app. No longer does a brand need to cram all details in the caption with a ‘link in bio’, they can simply just tag a product, which is as easy as tagging a person in a post.

So how successful is this feature, you may ask? VERY! Lulus, a US fashion retailer reports that as a result of this feature, they’ve has more than 1,200 orders and 100,000 online sessions.  And the marketing manager of international beauty brand TYME, attributes a 44% increase in Instagram traffic since the implementation of Instagram Shopping.

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