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Our consultancy division exists to help businesses who need experienced senior marketers to deliver serious marketing projects. Whether that is working with leaders of large internal marketing teams to assist with sidelined or complex projects or working with businesses to develop their marketing strategy.

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  • WORK INSIDE

    YOUR BUSINESS

  • EXPERIENCED

    SENIOR MARKETING PROFESSIONALS

  • DELIVER

    COMPLEX AND STRATEGIC MARKETING PROJECTS

  • FIXED

    FEE

  • WORK

    WITHIN YOUR FRAMEWORK AND STRUCTURES

  • BESPOKE

    TERMS

Experienced marketing professionals for serious marketing projects

TMR Consultancy offers highly experienced senior Marketing professionals who are ready to help with large and complex strategic marketing and brand projects. With a minimum of ten years’ experience in senior marketing roles across large organisations, your Marketing Consultant can pick up or start projects that may have been side-lined and act as an extension of your internal marketing team.

Your Marketing Consultant has the experience to complete any complex marketing project. From a detailed marketing strategy to focused marketing challenges.

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[ Brand Strategy and Development ]

Whether your business requires a complete rebrand, is trying to shift audience perceptions or is looking to attract new customers, developing an effective brand strategy is essential (and it takes time!).
Your Marketing Consultant can align your brand strategy to the business vision, values and reflect your Unique Value Proposition. By providing a brand strategy with a framework to stand out from competitors and connect with your customers, we can help improve message comprehension, NPS, awareness, and other key brand metrics.

 

[ Digital Transformation ]

Looking to transform your business digitally? We understand that businesses need to adapt and evolve to remain competitive and relevant. Our team will help you identify areas for improvement, streamline and automate processes, and integrate innovative technologies to enhance customer experiences, improve efficiencies and drive business growth.
From strategy development through to implementation and support, we provide end-to-end digital transformation services that enable you to stay ahead in the ever-evolving digital landscape.

 

[ Marketing Communications Strategy ]

Is your business wanting to increase reach and awareness amongst your target audience or advertises on an ad-hoc basis?
Then your Marketing Consultant can help optimise channel performance (and your budget investment). An integrated marketing communications strategy can achieve desired business objectives and generate growth by delivering key messages through the right medium to your target audience.

 

[ New Product/Service Launch ]

Are you developing or launching a new product or service?
Whether you’re at the idea generation stage, undergoing screening and market testing, conducting product development or almost ready to launch, your Marketing Consultant can assist. Providing an insight-led strategy with a tailored go-to-market plan designed to successfully launch your new product or service and generate sales.

 

[ Digital Marketing Strategy and Channel Optimisation ]

A digital marketing strategy maximises the impact of owned, paid and earned media.
Your Marketing Consultant will deep dive into channel performance (across website and SEO, social media, and email), understand what’s working and identify areas for improvement to drive business growth by expanding reach and engagement. They can also support with creating a content strategy and implement a content planning process to drive efficiencies and deliver optimum results.

 

[ Lead Generation and Customer Acquisition ]

Are you looking to acquire new customers? Your Marketing Consultant can help design a lead generation and customer acquisition plan to achieve your goals.
They will combine the ultimate mix of media and engagement tools to attract new customers, drive consideration and then conversion. Your Marketing Consultant will also provide a framework to assist with tracking and measuring the effectiveness of the process to ensure continuous improvement and growth.

 

[ Customer Engagement and Loyalty ]

Loyalty leads to growth, and many studies show that loyal customers spend a significant amount more than new customers.
Your Marketing Consultant can develop a customer engagement strategy with tactical initiatives designed to retain your customers and drive brand advocacy. It’s all about listening to feedback and utilising the data insights available to make sure your customers have the best experience possible when interacting with your brand.

 

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Tahnee Sharp

Founder

Following a successful career responsible for the growth of brands from both agency and client side, Tahnee launched The Marketing Room in late 2018. Tahnee identified the declining understanding of the critical role marketing plays in business growth as an opportunity for an organisation that is dedicated to the development then execution of a strategic marketing plan.

In tandem, Tahnee saw first-hand a highly experienced, passionate, and motivated group of marketing professionals with young children, lost to the industry. Since then, Tahnee has led the business to now be Australia’s largest, dedicated marketing consultancy.


Victoria Chambers

Pod Leader - Queensland

Victoria has over 16 years of experience, spanning a career grown out of creative ad agencies, before making the move client-side to hone her skills in strategic marketing, branding and communications.
A multi-faceted marketer, Victoria loves to help brands and businesses grow and has led successful initiatives across a number of well-known Australian brands including Westpac, St George Bank, Australia Post, Rheem and Austar. She has strategised and executed campaigns across TV, radio, organic and paid digital and direct marketing.
Victoria leads our Queensland Pod, mentoring and supporting a team of Marketing Managers and driving strategic growth for our Queensland clients.


Emily Watson

Pod Leader - Victoria

Emily’s experience in marketing results from over 15 years in the property and development industry. During this time, she discovered a passion for all things creative, content, marketing, and social media. Emily specialises in organic content, social media management and developing strategies to advance businesses in their niche. Her cup is filled when she has a licence to use her creativity and help other businesses stand out in the ever-evolving social media landscape.

Ultimately, she is a life-loving expert in social media marketing, strategy and content creation. Emily’s creativity, strategic mind and passion will elevate your digital marketing footprint.


Kelly-Anne Davis

Pod Leader - Western Australia

Kelly-Anne has 14 years of branding, marketing and advertising experience in Australia and Canada. She managed all facets of brand building from strategy and concept to campaign production, execution and post analysis. Kelly-Anne has worked with a number of large international brands like McDonald’s, IKEA and Thermomix as well as plenty of local West Aussie names such as P&N Bank, Water Corporation, Art Gallery of WA, Wesfarmers and more.

She’s spearheaded a number re-brands, executed traditional mass marketing campaigns on TV and radio, and rolled out a plethora of digital projects – all with a splash of mentoring on the side.


Allison Crowe

Pod Leader - New South Wales


Jonathan Sharp

Chief Growth Officer

With over 20 years of industry experience, Jon is responsible for the business’s growth across the key pillars of people and culture, partnerships and marketing, and expansion and acquisition. Jon utilises his experience leading teams developed in previous professional positions as well as coaching roles with WA’s State 16s and 18s AFL Academy programs.

Following a career that included leading large brand and advertising campaigns for brands such as West Coast Eagles, Tradelink, St John of God and Steel Blue, Jon’s marketing experience is complimented by his understanding of the critical link between marketing, sales, and business strategy.

We are proudly Australia’s largest, dedicated, independent marketing consultancy specialising in the development and implementation of strategic marketing plans. No designers, writers, web developers, videographers, media planners or buyers – just highly experienced marketing professionals working as the in-house outsourced marketing resource for a diverse range of clients across the country.

  • National presence
  • Access to our entire team
  • Dedicated Pod Leader
  • Unrivalled network of suppliers and partners

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Geoff has quickly become a trusted advisor to our Executive Team, and his strategic brand advice has enabled us to transform our organisation for the future.
Partnering with The Marketing Room has been a catalyst to put in place a brand strategy that has reshaped our brand architecture, product suite, team culture and customer experience.
In only a few months we’ve seen noticeable results and we’re looking forward to growing the File Republic brand in new international markets.
It’s astounding how Geoff was able to grasp the complexities of our market, our organisation, and our product, and translate that into a strategy that ignited such passion in our team from top to bottom.
It’s been a great experience and a partnership that we’re looking forward to continuing.

Sean Conroy

File Republic

The Marketing Room team – specifically Jon and Kelly- Anne – were outstanding in their work with us to rebrand and develop a marketing strategy going forward. Their professionalism and practicality was outstanding, offering expert advice and strategic insights. Kelly-Anne’s work with us to plan and implement our rebrand was highly valuable, as will be the marketing strategy she developed
with us to guide our marketing activities going forward.
Highly recommend The Marketing Room.

Anna Dixon

BlueSalt Consulting

Like most businesses we were facing resource challenges within our marketing team. We needed senior, experienced marketing support that could hit the ground running to ensure we didn’t miss the deadline for a new campaign launch.

I’m thrilled to say The Marketing Room were able to provide this support. Their consultant worked inside our business and emersed themselves in our team, brand systems, and processes. It was just what we needed at a crucial stage of an important project for the business.

I can’t praise them highly enough and will consider them again for any additional short-term support we need.

Damien Van Pelt

RAC Insurance

Even though we were a longstanding successful business we knew marketing was the missing link to helping to secure our future success. With more competitors in market, an ageing client base along a changing attitude to customer experience we knew we needed a marketing professional to help guide us forward. And she’s done more than that! Our Marketing Manager knows our business, key suppliers, our people and our customers. She knows what we need to do and is passionate about our the success of our business. We are thrilled with our Marketing Manager so couldn’t recommend The Marketing Room any more highly!

Andrew Wilson

JBS

CLIENT TESTIMONIALS

“Like most businesses we were facing resource challenges within our marketing team. We needed senior, experienced marketing support that could hit the ground running to ensure we didn’t miss the deadline for a new campaign launch.

I’m thrilled to say The Marketing Room were able to provide this support. Their consultant worked inside our business and emersed themselves in our team, brand systems, and processes. It was just what we needed at a crucial stage of an important project for the business.

I can’t praise them highly enough and will consider them again for any additional short-term support we need.”

Damien Van Pelt, General Manager Product & Sales, RAC Insurance

Sydney Catholic Schools

Sydney Catholic Schools oversees 147 Catholic primary and secondary schools across the Archdiocese of Sydney providing students with a high-quality, low fee Catholic education. TMR worked with 13 of their schools to help drive enrolments.

Our scope included:

  • Develop 13 x marketing strategies
  • Review and revise collateral
  • Manage advertising campaigns
  • Develop and manage social media strategy
  • Create content for digital channels

Audience 360

Not all data is made equal, that’s why at Audience360 they work with branded first party data to power intelligent audience solutions for advertisers.
They work with transparent intent data to help their advertisers reach and engage their target audiences with certainty.

Our scope included:

  • Develop marketing strategy
  • Event sponsorship
  • Manage social media strategy
  • Produce sales collateral
  • Manage ad campaigns

RAC Insurance

RAC has helped drive positive change for WA since 1905. From their origins as a motoring club, RAC has grown to serve more than 1 million members with a range of products and services. RAC is a membership organisation committed to a range of initiatives that will help make WA safer, more sustainable and a better-connected place to live.

Our scope included:

  • Mass market campaign planning and development
  • Creative and media agency liaison and management
  • Strategic support with brief writing and comms planning
  • Providing strategic guidance and support to the campaign delivery team

WALGA

The WA Local Government Association (WALGA) is an independent, member based, not for profit organisation representing and supporting the WA Local Government sector. WALGA advocates on behalf of WA’s 139 Local Governments and negotiates service agreements for the sector.

Our scope included:

  • Developing new marketing and communication plans for various events
  • Produce email and social media copy
  • Coordinate and manage creative agencies to develop new creative assets
  • Coordinate and manage  advertising agency to develop event-specific media plans
  • On-site assistance for key events

Carers WA

Carers WA is the peak body that represents the needs and interests of carers in Western Australia. We work to achieve an improved quality of life for family carers in our state.

Our scope included:

  • Media planning & buying
  • Content creation
  • Creative concepts
  • Campaign monitoring and optimisation
  • Media & PR

Horizon Power

Horizon Power is a commercially focused, state government-owned, power company that provides power supplies to Western Australia. It is responsible for generating, procuring, distributing and retailing electricity to residential, industrial and commercial customers and resource developments in its service area.

Our scope included:

  • Campaign management
  • Content production
  • Sales and POS collateral creation
  • Social media management
  • Community engagement

RLF AgTech

RLG AgTech are an Australia-based business with a world-wide focus. Their farming innovations are powered by technology, but inspired by earth. They believe that we can feed the world and heal our planet, by combining a rich understanding of nature’s ecosystems, with our technology of the future.

Our scope included:

  • Marketing strategy
  • Product brand marketing campaigns
  • Carbon market campaign
  • Investor relations
  • Social media management

LWP Property Group

LWP Property Group is an internationally awarded urban developer committed to bringing communities to life by creating better places for people to live, work and play throughout Western Australia and New South Wales.

Our scope included:

  • CRM Management
  • Review of automation strategy
  • Community engagement strategy
  • Media and PR
  • Sales collateral production

WA Business News

Business News is an independently owned business media organisation which provides a digital news service and fortnightly business magazine. They have become a staple source of news for the WA business community..

Our scope included:

  • Client acquisition strategy
  • CRM Optimisation
  • Content strategy
  • Customer segmentation review & recommendations
  • Email automation strategy

We’d love to catch up to discuss how we can help your business grow.

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