If you’re reviewing how to approach your business’s marketing activities in 2019, you may be considering outsourcing the marketing function. Outsourcing can be a great alternative to hiring a full time Marketing Manager, and here’s why!
1. Offers a Fresh Perspective & a New Way of Doing Things
Have you ever felt like your marketing efforts are repetitive year on year? Well, to quote Henry Ford’s adage “If you always do what you’ve always done – you will keep getting what you’ve always gotten”. If your internal marketing hasn’t paid off in 2018, it might pay to consider an outsourced marketing manager.
An outsourced marketing manager has an external view of your business and its challenges, supplying you with an objective perspective. They have the capability of seeing and doing things differently, and are not restricted in offering constructive criticism.
They have the knowledge and experience in working with diverse businesses with different challenges and needs, so they are proficient in knowing what strategies will be beneficial and most suitable to your type of business.
2. Outsourcing Your Marketing Increases Time Efficiency
They say time is money – and outsourcing a marketing manager can prove to be time and cost efficient. By outsourcing the marketing function, you can secure an experienced marketing manager without needing to go through the entire hiring, induction and training process. Now that’s a win-win! The moment you hire an outsourced marketing manager, the planning & implementation of marketing activities begins immediately instead of spending valuable time assimilating and training the new employee.
For those whose business’ marketing activities are currently delegated to those with other primary roles, hiring an outsourced marketing manager can offer a huge relief, taking the workload off the shoulders of an already busy team, so they can give sole focus to their main priorities.
Plus, with the digital world forever changing, staying up to date with new trends and technologies is imperative! For a full-time employee, research and upskilling usually occurs on company time. But with an outsourced marketing manager, you won’t find yourself footing the bill.
3. Save on staff cost, so you can spend more on the RIGHT marketing activities.
You may agree that employing a full-time marketing manager can be cost prohibitive… and maybe that’s why your business does not currently have one. A marketing agency’s rate is much lower than one executive salary – and you are guaranteed an expert manager who specialises in marketing. When overhead marketing costs are cut, not only can that save you money – but it allows the flexibility to add more budget to marketing activities.
Not only can you save on overheads, but our marketing managers at The Marketing Room will help you allocate your marketing budget to the activities that will have the most impact for your business. One of our marketing managers helped save a client $55,000 on AdWords which could then be reallocated to another area that has since driven better results.
Plus, for many B2B businesses, hiring a full time marketing manager can be overkill. With an outsourced marketing manager, we provide the flexibility so that you only need to hire a marketing manager for what you need.
4. Maximising ROI through the use of planned and effective practices.
Each of our marketing managers is performance based. For every client, their main goal is to achieve maximum ROI through strategically planned and effective marketing activities. To achieve this, all our marketing managers are strategic and tactical marketing experts who remain up to date with every new trend in marketing, so that they can bring this knowledge to your business to help you gain a competitive advantage.
Plus, with at least 8 years of experience, they have the know-how when it comes to tackling unique business situations and building business success. This makes them an ideal candidate to fill the gaps and allows them to implement tried and tested marketing practices.
If you would like to know more on how our outsourced Marketing Managers in Perth can help your business grow, we’d love to hear from you.
[gravityform id=2 title=false description=false ajax=true]
