marketing projects

Leveraging over 15 years of marketing insight, Emily’s expertise now extends powerfully into business development and professional partnerships, dedicated to ensuring businesses genuinely succeed. Emily’s biggest frustration? Seeing companies pour money into marketing that simply doesn’t work. She’s on a mission to change that, passionately guiding clients and drawing on her experience with companies such as Stockland, Satterley, Woodward, and Stonebank, to understand how marketing should function, leading to real growth and preventing costly missteps.

Her journey, which began in the dynamic property and development sector, ignited her love for all things creative content, strategic social media, and impactful branding.

When she’s not helping businesses elevate their digital footprint, Emily is navigating the rewarding challenge of being a mum, proving that a meaningful career and a vibrant family life can indeed go hand in hand.

She believes true fulfilment comes from helping others succeed, both professionally and personally.

Helen Davies leads our UK & Ireland operations, bringing over 25 years of experience across marketing, communications, and strategic advisory roles in both the public and private sectors. Her career spans leadership positions in global consultancies, government departments, and major organisations across the UK, US, Asia-Pacific, and Australasia.

Helen has held roles including Deputy Global COO at Edelman Global Advisory, CEO of BPRI, Managing Director at both Added Value and Breakthrough Media, and Head of Marketing & Corporate Communications for the City of Melbourne. She has also led national behaviour change campaigns, advised on crisis communications at the highest levels of government, and partnered with boards and executive teams to shape strategic direction.

She is known for her ability to distil complexity into clear, actionable strategies and to unite stakeholders behind meaningful outcomes. As an experienced marketeer, Helen brings deep expertise across brand, communications, engagement, and organisational transformation.

As CEO, Helen focuses on connecting businesses and government bodies with highly capable, flexible marketing talent who can unlock fresh thinking, drive performance, and build lasting impact through experienced, agile, marketing leadership.

Having worked with some of the world’s most innovative brands across SaaS, biotech, sustainability, and technology, Gabrielle has seen first-hand what makes business communities thrive. Originally from Sydney and having lived and worked across the globe, she believes Queensland is the place to be—especially as Brisbane steps onto the world stage in the lead-up to the 2032 Olympics. With a dynamic, growing economy and a surge in innovation, it’s an incredible time for businesses here to take their marketing to the next level.

With over 15 years of experience spanning SaaS, technology, biotech, and sustainability, Gabrielle is a strategic marketing powerhouse who thrives on crafting data-driven, authentic campaigns that connect brands with their audiences. From leading customer adoption and engagement strategies across APAC at SAP to pioneering carbon market innovation with BlueBlock as an entrepreneur, her career is a testament to strategic innovation, leadership, and commercial impact.

A UQ (university of Queensland) MBA graduate and award-winning marketing leader, Gabrielle has a passion for challenging the status quo, amplifying brand narratives, and driving business growth. Her expertise in ABM, digital transformation, and go-to-market strategy makes her the perfect fit to lead and support our talented marketers in Queensland.

As a working mum of three girls (including twins!), Gabrielle is passionate about The Marketing Room’s model, which provides seasoned marketing leaders with meaningful opportunities while offering growing companies the flexibility they need to scale their strategy effectively. Having led large regional field marketing teams throughout Asia for global organisations, she sees the TMR approach as an ideal solution for businesses needing expert leadership, agile execution, and strategic direction during periods of change and growth.

Gabrielle is excited to champion Queensland businesses, helping them elevate their marketing, drive growth, and make their mark on a global scale.

With over 20 years of experience across some of New Zealand’s most iconic retail brands—including The Warehouse, Torpedo7, and Bendon Lingerie—as well as luxury names like moochi and Continental Cars, Sonya Wilkinson brings a wealth of marketing expertise and industry knowledge. Her diverse experience also spans the B2B space, having worked with Sime Motors on renowned brands such as Volvo, UD, Palfinger, and Truckstops.

Sonya is passionate about uncovering the heart of a brand and uses data-driven insights to craft marketing strategies that deliver tangible results. Her proven strengths include strategic leadership, brand development, rebrands, digital marketing, customer experience, loyalty, and CRM.

Sonya is committed to elevating local businesses with innovative, results-focused marketing. Her wealth of experience enables her to provide both strategic direction and hands-on expertise to help businesses grow and scale effectively. Sonya thrives on transforming brand stories into meaningful customer experiences that drive success, and she’s excited to support businesses in New Zealand as they navigate the ever-changing marketing landscape.

With over 20 years of experience across luxury hospitality, retail, membership strategy and placemaking, Scott King is a marketing leader who blends creative direction with commercial impact. His career has spanned some of Australia’s most iconic lifestyle and cultural brands, including Burberry, Zekka, COMO The Treasury, State Buildings, Mello House and Lawson Flats, where he has led teams, scaled programs, and delivered brand experiences that build loyalty and drive measurable results.

Scott’s marketing expertise is anchored in developing integrated, experience-led strategies that convert audiences into communities. From leading CRM transformations and developing member acquisition pipelines, to overseeing high-impact event calendars and building national partnerships, Scott brings a clear understanding of how to deliver both cultural relevance and commercial growth. His work has included managing multi-million-dollar operational budgets, growing luxury communities at scale, and implementing marketing systems that support long-term business development.

As a former Director of Membership and Programming, Scott’s leadership has extended across strategy, communications, digital engagement, and team development. He is passionate about connecting people to place through storytelling, service and design, transforming spaces into brands that endure. Now based in Melbourne, Scott brings his deep knowledge of member marketing, luxury experience, and business operations to The Marketing Room, supporting businesses through strategic transitions, repositioning, and scalable growth.

With over 20 years of experience in office management, finance, and business operations, Myra Quatermaine has a proven track record in creating effective systems, managing teams, and driving business performance. As the General Manager of a boutique law firm, she played a key role in streamlining operations, implementing efficient systems, and ensuring the smooth day-to-day running of the business. Her expertise in building strong organisational frameworks allowed the firm to grow while maintaining high levels of efficiency.

Myra is passionate about creating environments where both creativity and efficiency thrive. By optimising workflows, managing resources, and enhancing internal processes, she ensures that teams can focus on delivering exceptional results for their clients.

What Myra enjoys most is being part of a dynamic, energetic team that is focused on making a meaningful impact. For her, success is rooted in keeping everything organised, aligned, and running at peak performance, enabling teams to operate at their best.

With two decades of strategic expertise, Eryl is a trusted problem solver and excellent collaborative partner who helps brands unlock their potential.
She has guided transformations for major brands including Woolworths, McDonald’s, ALDI, Australia Post, and government organisations across diverse sectors.
Eryl is passionate about connecting data insights with real human behaviour to craft strategies that deliver measurable results. Her proven ability to navigate complex stakeholder environments and hands-on approach to brand architecture, retail transformation, and market positioning make her an invaluable partner.
She thrives on turning strategic challenges into opportunities, creating award-winning solutions that drive meaningful commercial success for businesses navigating change.