crm & loyalty

Leveraging over 15 years of marketing insight, Emily’s expertise now extends powerfully into business development and professional partnerships, dedicated to ensuring businesses genuinely succeed. Emily’s biggest frustration? Seeing companies pour money into marketing that simply doesn’t work. She’s on a mission to change that, passionately guiding clients and drawing on her experience with companies such as Stockland, Satterley, Woodward, and Stonebank, to understand how marketing should function, leading to real growth and preventing costly missteps.

Her journey, which began in the dynamic property and development sector, ignited her love for all things creative content, strategic social media, and impactful branding.

When she’s not helping businesses elevate their digital footprint, Emily is navigating the rewarding challenge of being a mum, proving that a meaningful career and a vibrant family life can indeed go hand in hand.

She believes true fulfilment comes from helping others succeed, both professionally and personally.

Helen Davies leads our UK & Ireland operations, bringing over 25 years of experience across marketing, communications, and strategic advisory roles in both the public and private sectors. Her career spans leadership positions in global consultancies, government departments, and major organisations across the UK, US, Asia-Pacific, and Australasia.

Helen has held roles including Deputy Global COO at Edelman Global Advisory, CEO of BPRI, Managing Director at both Added Value and Breakthrough Media, and Head of Marketing & Corporate Communications for the City of Melbourne. She has also led national behaviour change campaigns, advised on crisis communications at the highest levels of government, and partnered with boards and executive teams to shape strategic direction.

She is known for her ability to distil complexity into clear, actionable strategies and to unite stakeholders behind meaningful outcomes. As an experienced marketeer, Helen brings deep expertise across brand, communications, engagement, and organisational transformation.

As CEO, Helen focuses on connecting businesses and government bodies with highly capable, flexible marketing talent who can unlock fresh thinking, drive performance, and build lasting impact through experienced, agile, marketing leadership.

With over 20 years of experience across some of New Zealand’s most iconic retail brands—including The Warehouse, Torpedo7, and Bendon Lingerie—as well as luxury names like moochi and Continental Cars, Sonya Wilkinson brings a wealth of marketing expertise and industry knowledge. Her diverse experience also spans the B2B space, having worked with Sime Motors on renowned brands such as Volvo, UD, Palfinger, and Truckstops.

Sonya is passionate about uncovering the heart of a brand and uses data-driven insights to craft marketing strategies that deliver tangible results. Her proven strengths include strategic leadership, brand development, rebrands, digital marketing, customer experience, loyalty, and CRM.

Sonya is committed to elevating local businesses with innovative, results-focused marketing. Her wealth of experience enables her to provide both strategic direction and hands-on expertise to help businesses grow and scale effectively. Sonya thrives on transforming brand stories into meaningful customer experiences that drive success, and she’s excited to support businesses in New Zealand as they navigate the ever-changing marketing landscape.

With over 20 years of experience in office management, finance, and business operations, Myra Quatermaine has a proven track record in creating effective systems, managing teams, and driving business performance. As the General Manager of a boutique law firm, she played a key role in streamlining operations, implementing efficient systems, and ensuring the smooth day-to-day running of the business. Her expertise in building strong organisational frameworks allowed the firm to grow while maintaining high levels of efficiency.

Myra is passionate about creating environments where both creativity and efficiency thrive. By optimising workflows, managing resources, and enhancing internal processes, she ensures that teams can focus on delivering exceptional results for their clients.

What Myra enjoys most is being part of a dynamic, energetic team that is focused on making a meaningful impact. For her, success is rooted in keeping everything organised, aligned, and running at peak performance, enabling teams to operate at their best.

With two decades of strategic expertise, Eryl is a trusted problem solver and excellent collaborative partner who helps brands unlock their potential.
She has guided transformations for major brands including Woolworths, McDonald’s, ALDI, Australia Post, and government organisations across diverse sectors.
Eryl is passionate about connecting data insights with real human behaviour to craft strategies that deliver measurable results. Her proven ability to navigate complex stakeholder environments and hands-on approach to brand architecture, retail transformation, and market positioning make her an invaluable partner.
She thrives on turning strategic challenges into opportunities, creating award-winning solutions that drive meaningful commercial success for businesses navigating change.

Melanie Gleeson joins The Marketing Room with over 25 years of experience spanning marketing, brand strategy, communications, and organisational transformation across Australia, New Zealand, and internationally. Her career has seen her lead major rebrands, culture change programs, and transformation initiatives within some of the region’s most recognised organisations.

Melanie has held senior leadership and advisory roles with Vodafone NZ, ASB Bank, IAG Insurance, Auckland Council, Holden, and DraftFCB, as well as founding her own change and communications consultancy. She has been recognised by boards and executives for her ability to successfully align brand, culture, and strategy—delivering measurable engagement and commercial outcomes.

She is widely respected for her skill in navigating complex change, uniting diverse stakeholders, and translating strategic vision into meaningful, practical action. At The Marketing Room, Melanie brings a unique combination of marketing expertise, cultural insight, and transformation leadership to help clients unlock potential, accelerate performance, and embed lasting change.

With over a decade of experience guiding high-value client relationships and delivering integrated marketing campaigns, Daniella thrives at the intersection of strategy, creativity, and operational excellence. She has partnered with a diverse range of organisations, including the Government of South Australia (across multiple departments, most recently Premier and Cabinet), the Black Dog Institute, Bridgestone Australia, Prince Alfred College, Adelaide University, University of South Australia, and Perks Accounting & Wealth Advisers, turning complex challenges into streamlined, scalable solutions that deliver real, measurable impact.

A natural connector and commercially savvy leader, Daniella has built and nurtured high-performing teams while mentoring emerging talent and fostering strong, purpose-driven cultures. Whether she’s leading multi-stakeholder partnerships or creating entirely new service divisions, she brings sharp commercial insight and an unwavering focus on results.

Daniella is passionate about building trust-driven partnerships that last and elevating the role of marketing to drive long-term growth and engagement. She is equally committed to supporting the next wave of marketing talent — sharing knowledge, challenging the status quo, and ensuring that no good idea goes unexplored.

With over 30 years of experience in marketing, communications, and brand strategy, Naeema Ismail is a seasoned leader recognised for driving transformative growth and building high-performing teams across Asia. Before joining The Marketing Room, she led FINN Partners’ Singapore office, where she established and expanded its PR and strategic communications practice—growing it to contribute over 70% of the agency’s business.

Throughout her career, Naeema has advised C-suite leaders and guided communications strategies for some of the world’s most respected brands, including IBM, AWS, Pfizer, Nike, Airbus, AIA, Autodesk, and the Singapore Tourism Board. Her expertise spans technology, healthcare, financial services, government, and industrial sectors, combining deep market insight with a people-first leadership style that inspires collaboration and lasting impact.

At The Marketing Room, Naeema leads the Singapore business, helping organisations access flexible, in-house marketing solutions that drive growth and innovation. She is passionate about fostering purposeful work environments and creating meaningful opportunities for experienced marketers to thrive—particularly those re-entering the workforce after maternity leave.

Michelle is an accomplished marketing leader with more than 20 years’ experience driving brand, demand and customer growth across Australia and Asia Pacific.

She most recently served as Chief Marketing Officer, APEJ at RGF Staffing, where she led marketing across a complex multi-brand portfolio and worked closely with executive and board stakeholders to deliver strong commercial outcomes. Prior to this, Michelle held senior marketing leadership roles with Peoplebank and Michael Page, and began her career agency-side at M&C Saatchi.

With deep expertise in professional services and recruitment, Michelle brings a thoughtful balance of brand ambition and performance discipline. She is known for building capable, motivated teams and creating scalable marketing structures that align strategy with execution.

Michelle is particularly energised by the evolving role of artificial intelligence in marketing. Having completed formal AI in Marketing training, she actively explores how emerging tools can help businesses streamline operations, unlock efficiencies and deliver smarter growth.

Michelle leads The Marketing Room’s NSW offering, partnering with organisations that value experienced, flexible marketing leadership and a collaborative approach to growth.