resource support
YOURIN-HOUSE OUTSOURCEDresource
support solution
Our projects division was established to address the marketing resource challenges of larger organisations by providing experienced marketers for short-term engagements. From special and sidelined projects, to covering skill gaps, extended leave coverage or seasonal periods, your dedicated marketing resource can work inside your business as part of your marketing team.
Asnapshot
WORK INSIDE
YOUR BUSINESS
EXPERIENCED
MARKETING PROFESSIONALS
DELIVER
DAY TO DAY OPERATIONAL SUPPORT OR PROJECT FOCUS
FIXED
FEE
WORK
WITHIN YOUR FRAMEWORK AND STRUCTURES
BESPOKE
TERMS
A PARTNERSHIP INITIATIVE keeping talent in our industry
POST MATERNITY LEAVE
Not all organisations are set up to support part-time roles. Too often, talented marketers returning from maternity leave face two difficult options—return to work full-time and juggle competing demands at home, or step away from the industry they love altogether.
At The Marketing Room, we’ve created a program that bridges this gap. In partnership with corporate Australia and leaders of large marketing teams, we offer flexible, part-time roles for experienced marketers. This allows women to continue their careers on their terms, while giving businesses access to highly skilled professionals who can seamlessly integrate into large internal marketing teams, support them with their resource challenges, deliver key projects, and contribute to success on short term engagements.
Our program provides a sustainable career path for experienced female marketers, enabling them to transition smoothly from full-time corporate roles to part-time work, with the flexibility to return to full-time positions when the time is right. We also invest heavily in ongoing training and professional development to ensure our people remain up to date with the latest marketing trends and best practices—keeping their skills sharp and their careers moving forward.
[SUPPORTING THE KEY FUNCTIONS IN YOUR ENTIRE TEAM]
Our team has the depth of experience to step into your business and provide support wherever it’s needed. Whether you require strategic oversight, digital expertise, campaign delivery, or additional capacity during busy periods, we can seamlessly integrate with your team. With hands-on experience across industries, we’ll fill the gaps and strengthen your marketing function to ensure the successful delivery of your marketing activities—without putting additional strain on existing team members.
- MARKETING MANAGER
- DIGITAL MARKETING MANAGER
- BRAND MANAGER
- DATA INSIGHTS & ANALYSIS
- CRM SPECIALIST
- CONTENT PRODUCER
- SOCIAL MEDIA MANAGER
- CUSTOMER EXPERIENCE SPECIALIST
- PARTNERSHIP MANAGER
- PERFORMANCE SPECIALIST
- PRODUCT MARKETING MANAGER
- PR & CORPORATE COMMS
our leadership team
Tahnee Sharp
Founder & Group CEO
Following a successful career responsible for the growth of brands from both agency and client side, Tahnee launched The Marketing Room in late 2018. Tahnee identified the declining understanding of the critical role marketing plays in business growth as an opportunity for an organisation that is dedicated to the development then execution of a strategic marketing plan.
In tandem, Tahnee saw first-hand a highly experienced, passionate, and motivated group of marketing professionals with young children, lost to the industry. Since then, Tahnee has led the business to now be Australia’s largest, dedicated marketing consultancy.
Sonya Aitken
CEO - New Zealand
A strategic brand marketer with 25 years of experience, Sonya has led the way with some of New Zealand’s biggest brands including; Fisher & Paykel Appliances, Air New Zealand, Auckland Airport, Vodafone NZ (now One NZ), Elders NZ and Naveya & Sloane.
Sonya is passionate about focusing on the customer and brand while delivering excellent growth outcomes for the business. She has led and worked with teams to deliver brand relaunches, design and delivery of New Zealand’s first digital only loyalty programme, new websites, develop and implement integrated CRM systems, ecommerce and retail solutions and customer journey frameworks.
The Marketing Room offers a real opportunity for Small – Medium New Zealand businesses to tap into marketing expertise that enables their business growth. We can’t wait to get amongst it Aotearoa!
Kelly-Anne Davis
Business Director - Western Australia
Kelly-Anne has 14 years of branding, marketing and advertising experience in Australia and Canada. She managed all facets of brand building from strategy and concept to campaign production, execution and post analysis. Kelly-Anne has worked with a number of large international brands like McDonald’s, IKEA and Thermomix as well as plenty of local West Aussie names such as P&N Bank, Water Corporation, Art Gallery of WA, Wesfarmers and more.
She’s spearheaded a number re-brands, executed traditional mass marketing campaigns on TV and radio, and rolled out a plethora of digital projects – all with a splash of mentoring on the side.
Jonathan Sharp
Chief Growth Officer
With over 20 years of industry experience, Jon is responsible for the business’s growth across the key pillars of people and culture, partnerships and marketing, and expansion and acquisition. Jon utilises his experience leading teams developed in previous professional positions as well as coaching roles with WA’s State 16s and 18s AFL Academy programs.
Following a career that included leading large brand and advertising campaigns for brands such as West Coast Eagles, Tradelink, St John of God and Steel Blue, Jon’s marketing experience is complimented by his understanding of the critical link between marketing, sales, and business strategy.
Emily Watson
Business Director - Victoria
Leveraging over 15 years of marketing insight, Emily’s expertise now extends powerfully into business development and professional partnerships, dedicated to ensuring businesses genuinely succeed. Emily’s biggest frustration? Seeing companies pour money into marketing that simply doesn’t work. She’s on a mission to change that, passionately guiding clients and drawing on her experience with companies such as Stockland, Satterley, Woodward, and Stonebank, to understand how marketing should function, leading to real growth and preventing costly missteps.
Her journey, which began in the dynamic property and development sector, ignited her love for all things creative content, strategic social media, and impactful branding.
When she’s not helping businesses elevate their digital footprint, Emily is navigating the rewarding challenge of being a mum, proving that a meaningful career and a vibrant family life can indeed go hand in hand.
She believes true fulfilment comes from helping others succeed, both professionally and personally.
Helen Davies
CEO - UK & Ireland
Helen Davies leads our UK & Ireland operations, bringing over 25 years of experience across marketing, communications, and strategic advisory roles in both the public and private sectors. Her career spans leadership positions in global consultancies, government departments, and major organisations across the UK, US, Asia-Pacific, and Australasia.
Helen has held roles including Deputy Global COO at Edelman Global Advisory, CEO of BPRI, Managing Director at both Added Value and Breakthrough Media, and Head of Marketing & Corporate Communications for the City of Melbourne. She has also led national behaviour change campaigns, advised on crisis communications at the highest levels of government, and partnered with boards and executive teams to shape strategic direction.
She is known for her ability to distil complexity into clear, actionable strategies and to unite stakeholders behind meaningful outcomes. As an experienced marketeer, Helen brings deep expertise across brand, communications, engagement, and organisational transformation.
As CEO, Helen focuses on connecting businesses and government bodies with highly capable, flexible marketing talent who can unlock fresh thinking, drive performance, and build lasting impact through experienced, agile, marketing leadership.
Neil Davies
Business Director - North West, UK
Kate Downie
Chief Global Growth Officer
Kate has a strong passion for growth, collaboration, and storytelling. With over 20 years of experience, she has produced television commercials across the globe—from Iceland and Mexico to the USA and Australia—partnering with some of the world’s biggest brands, including Google Australia, Tourism WA, Citizen Watches, Lotterywest, Expedia, IKEA, McDonald’s, Nikon, Nestlé, AFL, and many more.
Building a successful company has been as much about business acumen as creative expertise. As a business owner and a mum of two, Kate knows firsthand the juggle of managing projects, people, and family life. She’s passionate about creating an industry that supports and uplifts women, championing flexibility, mentorship, and opportunity.
Kate was drawn to The Marketing Room because of its purpose to support marketing professionals returning to the workforce after maternity leave by offering flexible part-time roles. She understands the importance of providing a platform for these talented professionals whilst balancing family commitments.
She thrives on the challenge of balancing logistics, budgets, and client needs while maintaining the relationships that make any project a success.
Gabrielle Woodbridge
Business Director - Queensland
Having worked with some of the world’s most innovative brands across SaaS, biotech, sustainability, and technology, Gabrielle has seen first-hand what makes business communities thrive. Originally from Sydney and having lived and worked across the globe, she believes Queensland is the place to be—especially as Brisbane steps onto the world stage in the lead-up to the 2032 Olympics. With a dynamic, growing economy and a surge in innovation, it’s an incredible time for businesses here to take their marketing to the next level.
With over 15 years of experience spanning SaaS, technology, biotech, and sustainability, Gabrielle is a strategic marketing powerhouse who thrives on crafting data-driven, authentic campaigns that connect brands with their audiences. From leading customer adoption and engagement strategies across APAC at SAP to pioneering carbon market innovation with BlueBlock as an entrepreneur, her career is a testament to strategic innovation, leadership, and commercial impact.
A UQ (university of Queensland) MBA graduate and award-winning marketing leader, Gabrielle has a passion for challenging the status quo, amplifying brand narratives, and driving business growth. Her expertise in ABM, digital transformation, and go-to-market strategy makes her the perfect fit to lead and support our talented marketers in Queensland.
As a working mum of three girls (including twins!), Gabrielle is passionate about The Marketing Room’s model, which provides seasoned marketing leaders with meaningful opportunities while offering growing companies the flexibility they need to scale their strategy effectively. Having led large regional field marketing teams throughout Asia for global organisations, she sees the TMR approach as an ideal solution for businesses needing expert leadership, agile execution, and strategic direction during periods of change and growth.
Gabrielle is excited to champion Queensland businesses, helping them elevate their marketing, drive growth, and make their mark on a global scale.
Katherine Rafferty
Business Director - Western Australia
Katherine has extensive experience in delivering impactful brand and marketing campaigns across various sectors, including health, retail, government, and not-for-profit organisations. With over 15 years of experience, Katherine has a proven track record in driving brand growth, commercial success, and innovation. Her expertise spans strategic planning, integrated campaign execution, brand management, PR, media buying, and stakeholder engagement.
Katherine has held several senior marketing roles, including her recent role as Senior Marketing Specialist at St John WA, where she led marketing efforts for a $28 million government-funded project establishing new St John Urgent Care health centres in Perth. Her responsibilities included branding, patient experience, and acquisition strategies, showcasing her ability to drive meaningful results in both health and corporate sectors. Katherine has also worked as the Local Area Marketing Manager for Kmart Australia, overseeing campaigns for new and refurbished stores across Australia and New Zealand.
Throughout her career, Katherine has honed her skills in managing complex projects and budgets, engaging with a range of stakeholders, and ensuring that campaigns deliver on key performance metrics. She blends creative strategy with a results-driven approach, empowering brands to reach their full potential.
Her passion for creating tailored marketing solutions is backed by a solid academic foundation, including a Bachelor of Business and Marketing, a Certificate IV in Graphic Design, and Mini MBAs in Brand Management and Marketing. Katherine leverages her strategic insights and creative capabilities to deliver comprehensive, tailored marketing solutions that ensure lasting impact.
Sonya Wilkinson
Business Director - Auckland
With over 20 years of experience across some of New Zealand’s most iconic retail brands—including The Warehouse, Torpedo7, and Bendon Lingerie—as well as luxury names like moochi and Continental Cars, Sonya Wilkinson brings a wealth of marketing expertise and industry knowledge. Her diverse experience also spans the B2B space, having worked with Sime Motors on renowned brands such as Volvo, UD, Palfinger, and Truckstops.
Sonya is passionate about uncovering the heart of a brand and uses data-driven insights to craft marketing strategies that deliver tangible results. Her proven strengths include strategic leadership, brand development, rebrands, digital marketing, customer experience, loyalty, and CRM.
Sonya is committed to elevating local businesses with innovative, results-focused marketing. Her wealth of experience enables her to provide both strategic direction and hands-on expertise to help businesses grow and scale effectively. Sonya thrives on transforming brand stories into meaningful customer experiences that drive success, and she’s excited to support businesses in New Zealand as they navigate the ever-changing marketing landscape.
Han Bailey
Chief Customer & Experience Officer
Having worked with some of Australia’s most iconic brands, including Qantas, David Jones, and The Star Entertainment Group, Han Bailey has seen first-hand how customer growth drives business success. With over 20 years of experience in loyalty, CRM, guest experience, and data-led marketing, Han is a seasoned commercial marketing leader passionate about delivering strategies that enhance engagement, retention, and revenue.
Throughout her career, Han has specialized in building insight-driven strategies that are not only customer-focused but also closely aligned with business objectives. From implementing marketing automation systems to designing scalable loyalty and guest experience platforms, she ensures every solution is efficient, effective, and commercially impactful.
Han now leads The Marketing Room’s Customer & Experience division, offering expertise in this commercially crucial space for clients. Her leadership ensures that businesses receive tailored strategies designed to drive growth while elevating the customer experience at every touchpoint. With her deep understanding of the intersection between customer needs and business goals, Han is uniquely positioned to guide clients through this pivotal area of their marketing strategies.
Han is particularly drawn to The Marketing Room’s mission to create meaningful opportunities for women returning to the workforce after maternity leave. As a working mum herself, she understands the importance of flexibility and is committed to fostering an environment where both clients and team members can thrive.
Her expertise in crafting results-driven strategies and her focus on customer experience make Han the ideal leader to help businesses grow and scale through insightful, actionable customer engagement strategies. She’s excited to bring strategic clarity, energy, and a focus on results to every client engagement, helping businesses in this vital space.
Han is thrilled to join The Marketing Room and is passionate about contributing to its mission of empowering women in the workforce while delivering innovative customer engagement solutions to clients.
Scott King
Business Director - Victoria
With over 20 years of experience across luxury hospitality, retail, membership strategy and placemaking, Scott King is a marketing leader who blends creative direction with commercial impact. His career has spanned some of Australia’s most iconic lifestyle and cultural brands, including Burberry, Zekka, COMO The Treasury, State Buildings, Mello House and Lawson Flats, where he has led teams, scaled programs, and delivered brand experiences that build loyalty and drive measurable results.
Scott’s marketing expertise is anchored in developing integrated, experience-led strategies that convert audiences into communities. From leading CRM transformations and developing member acquisition pipelines, to overseeing high-impact event calendars and building national partnerships, Scott brings a clear understanding of how to deliver both cultural relevance and commercial growth. His work has included managing multi-million-dollar operational budgets, growing luxury communities at scale, and implementing marketing systems that support long-term business development.
As a former Director of Membership and Programming, Scott’s leadership has extended across strategy, communications, digital engagement, and team development. He is passionate about connecting people to place through storytelling, service and design, transforming spaces into brands that endure. Now based in Melbourne, Scott brings his deep knowledge of member marketing, luxury experience, and business operations to The Marketing Room, supporting businesses through strategic transitions, repositioning, and scalable growth.
Myra Quartermaine
Business Manager
With over 20 years of experience in office management, finance, and business operations, Myra Quatermaine has a proven track record in creating effective systems, managing teams, and driving business performance. As the General Manager of a boutique law firm, she played a key role in streamlining operations, implementing efficient systems, and ensuring the smooth day-to-day running of the business. Her expertise in building strong organisational frameworks allowed the firm to grow while maintaining high levels of efficiency.
Myra is passionate about creating environments where both creativity and efficiency thrive. By optimising workflows, managing resources, and enhancing internal processes, she ensures that teams can focus on delivering exceptional results for their clients.
What Myra enjoys most is being part of a dynamic, energetic team that is focused on making a meaningful impact. For her, success is rooted in keeping everything organised, aligned, and running at peak performance, enabling teams to operate at their best.
Eryl Thomas
Business Director - New South Wales
With two decades of strategic expertise, Eryl is a trusted problem solver and excellent collaborative partner who helps brands unlock their potential.
She has guided transformations for major brands including Woolworths, McDonald’s, ALDI, Australia Post, and government organisations across diverse sectors.
Eryl is passionate about connecting data insights with real human behaviour to craft strategies that deliver measurable results. Her proven ability to navigate complex stakeholder environments and hands-on approach to brand architecture, retail transformation, and market positioning make her an invaluable partner.
She thrives on turning strategic challenges into opportunities, creating award-winning solutions that drive meaningful commercial success for businesses navigating change.
PROUDLY PARTNERING WITH FUTURE
WOMEN
At The Marketing Room, we are proud to support Future Women, an organisation that champions gender equity in Australian workplaces through professional development, advocacy, and community. Their commitment to helping women connect, learn, and lead has been a powerful source of inspiration for us.
Our partnership with Future Women inspired us to create an initiative that addresses a critical industry challenge. Too often, talented marketers are forced to leave the profession when flexible career options are not available. By designing meaningful part-time opportunities, we’re enabling women returning from maternity leave or career breaks to continue contributing to the industry they love—while businesses benefit from experienced professionals who can provide vital support without the need for a full-time commitment.
In 2025, our Founder, Tahnee Sharp, was honoured to speak at the Future Women Leadership Summit, sharing our story and vision for a more inclusive, flexible marketing industry.
Global Marketing Consultancy
We are an independent marketing consultancy specialising in the development and implementation of strategic marketing plans. No designers, writers, web developers, videographers, media planners or buyers – just highly experienced marketing professionals working as the in-house outsourced Marketing Specialist for a diverse range of clients across the globe.
- International presence
- Access to our entire team
- Dedicated Business Director support
- Unrivalled network of suppliers and partners
whatthey say
Tahnee came on board as our marketing partner circa 3 years ago. By joining forces with an expert in marketing we have been able to explore opportunities which we would never have the time or expertise to do. The Marketing Room has added another dimension to the Valenti Lawyers business.
Myra Quartermaine
Valenti Lawyers
Even though we were a longstanding successful business we knew marketing was the missing link to helping to secure our future success. With more competitors in market, an ageing client base along a changing attitude to customer experience we knew we needed a marketing professional to help guide us forward. And she’s done more than that! Our Marketing Manager knows our business, key suppliers, our people and our customers. She knows what we need to do and is passionate about our the success of our business. We are thrilled with our Marketing Manager so couldn’t recommend The Marketing Room any more highly!
Andrew Wilson
JBS
Our business had been relatively successful on the back of hard work and the networks of our senior team. Yet to take our business to the next level and attract tier 1 clients, we knew marketing was the key. We found The Marketing Room and loved the in-house aspect. Our Marketing Manager quickly got to know our team, understand our business and it’s opportunities, and just importantly map and manage our way forward. They undertook a comprehensive rebrand of our business which overnight made us competitive with the market leaders. In addition they launched a new e-commerce website along with a corporate site for our large account clients. They branded and helped launch two new retails offerings in Wangara and Kalgoorlie. All of this happened in 3 months and without needing significant time and input from our busy senior management team. Directly tied to the marketing efforts we landed significant new business opportunities that matched the type and size we had envisioned. I couldn’t be happier with were we are thanks to TMR!
Neil Porter
NextSIte
Such a pleasure working with Tahnee Sharp and her brilliant team at the The Marketing Room. They’ve been such a safe pair of experienced, trustworthy and talented hands for more than 9 months. Narelle Cant and I truly see them as an extension of our own team and we’d be in a different place without their help. What a business model, what a team and what a leader Tahnee is!
Anne Hallam
WALGA
CLIENT TESTIMONIALS
“Like most businesses we were facing resource challenges within our marketing team. We needed senior, experienced marketing support that could hit the ground running to ensure we didn’t miss the deadline for a new campaign launch.
I’m thrilled to say The Marketing Room were able to provide this support. Their consultant worked inside our business and emersed themselves in our team, brand systems, and processes. It was just what we needed at a crucial stage of an important project for the business.
I can’t praise them highly enough and will consider them again for any additional short-term support we need.”
Damien Van Pelt, General Manager Product & Sales, RAC Insurance
SOME OFour clients
Asthma WA
Asthma WA (formerly Asthma Foundation of WA) has been helping Western Australians breathe better for over 55 years. They are a registered charity providing education and support for people with asthma and those around them.
Our scope included:
- Develop donor strategy
- Develop and implement content strategy
- Develop customer segmentation profiles
- Develop referrer strategy
- Develop then implement EDM strategy
Kingman Group
Kingman Group provides superior signage solutions for some of WA’s most iconic construction projects. The company has evolved to now deliver customisable signage, digital, EVC and solar cladding product solutions.
Our scope included:
- Develop marketing strategy
- Develop and implement brand strategy
- Develop sales content strategy
- Facilitate stakeholder meetings
- Develop then implement EDM strategy
James Hardie WA
James Hardie Industries plc is a global building materials company and the largest global manufacturer of fibre cement products. The range suits a wide palette of architectural styles, including classic, traditional, ultra-modern and contemporary designs.
Our scope included:
- Trade customer marketing strategies
- Creation and execution of events
- Social media content creation
- Media and PR
- Consumer campaigns
Plunkett Homes
For over a century, Plunkett Homes has been providing Western Australians with a place to call home. When you come home to Plunkett, you are part of a legacy that has been passed down since 1903 – a legacy that is yours to keep.
Our scope included:
- Develop social media strategy
- Produce content including video
- Coordinator and oversee content calendar
- Posting to all platforms including reels, stories and video
- Community engagement
Valenti Lawyers
Established in 1996, Valenti Lawyers is a boutique law firm which prides itself on providing a personalised quality legal service.
Our scope included:
- Rebrand/Logo Development
- Market positioning
- Website development
- Copy Writing
- Podcast Production
