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Our consultancy division exists to help businesses who need experienced senior marketers to deliver serious marketing projects. Whether that is working with leaders of large internal marketing teams to assist with sidelined or complex projects or working with businesses to develop their marketing strategy.

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  • WORK INSIDE

    YOUR BUSINESS

  • EXPERIENCED

    SENIOR MARKETING PROFESSIONALS

  • DELIVER

    COMPLEX AND STRATEGIC MARKETING PROJECTS

  • FIXED

    FEE

  • WORK

    WITHIN YOUR FRAMEWORK AND STRUCTURES

  • BESPOKE

    TERMS

Experienced marketing professionals for serious marketing projects

TMR Consultancy offers highly experienced senior Marketing professionals who are ready to help with large and complex strategic marketing and brand projects. With a minimum of ten years’ experience in senior marketing roles across large organisations, your Marketing Consultant can pick up or start projects that may have been side-lined and act as an extension of your internal marketing team.

Your Marketing Consultant has the experience to complete any complex marketing project. From a detailed marketing strategy to focused marketing challenges.

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[ Brand Strategy and Development ]

Whether your business requires a complete rebrand, is trying to shift audience perceptions or is looking to attract new customers, developing an effective brand strategy is essential (and it takes time!).
Your Marketing Consultant can align your brand strategy to the business vision, values and reflect your Unique Value Proposition. By providing a brand strategy with a framework to stand out from competitors and connect with your customers, we can help improve message comprehension, NPS, awareness, and other key brand metrics.

 

[ Marketing Communications Strategy ]

Is your business wanting to increase reach and awareness amongst your target audience or advertises on an ad-hoc basis?
Then your Marketing Consultant can help optimise channel performance (and your budget investment). An integrated marketing communications strategy can achieve desired business objectives and generate growth by delivering key messages through the right medium to your target audience.

 

[ New Product/Service Launch ]

Are you developing or launching a new product or service?
Whether you’re at the idea generation stage, undergoing screening and market testing, conducting product development or almost ready to launch, your Marketing Consultant can assist. Providing an insight-led strategy with a tailored go-to-market plan designed to successfully launch your new product or service and generate sales.

 

[ Digital Marketing Strategy and Channel Optimisation ]

A digital marketing strategy maximises the impact of owned, paid and earned media.
Your Marketing Consultant will deep dive into channel performance (across website and SEO, social media, and email), understand what’s working and identify areas for improvement to drive business growth by expanding reach and engagement. They can also support with creating a content strategy and implement a content planning process to drive efficiencies and deliver optimum results.

 

[ Lead Generation and Customer Acquisition ]

Are you looking to acquire new customers? Your Marketing Consultant can help design a lead generation and customer acquisition plan to achieve your goals.
They will combine the ultimate mix of media and engagement tools to attract new customers, drive consideration and then conversion. Your Marketing Consultant will also provide a framework to assist with tracking and measuring the effectiveness of the process to ensure continuous improvement and growth.

 

[ Customer Engagement and Loyalty ]

Loyalty leads to growth, and many studies show that loyal customers spend a significant amount more than new customers.
Your Marketing Consultant can develop a customer engagement strategy with tactical initiatives designed to retain your customers and drive brand advocacy. It’s all about listening to feedback and utilising the data insights available to make sure your customers have the best experience possible when interacting with your brand.

 

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Tahnee Sharp

Founder

Following a successful career responsible for the growth of brands from both agency and client side, Tahnee launched The Marketing Room in late 2018. Tahnee identified the declining understanding of the critical role marketing plays in business growth as an opportunity for an organisation that is dedicated to the development then execution of a strategic marketing plan.

In tandem, Tahnee saw first-hand a highly experienced, passionate, and motivated group of marketing professionals with young children, lost to the industry. Since then, Tahnee has led the business to now be Australia’s largest, dedicated marketing consultancy.


Kelly-Anne Davis

Pod Leader - WA

Kelly-Anne has 14 years of branding, marketing and advertising experience in Australia and Canada. She managed all facets of brand building from strategy and concept to campaign production, execution and post analysis. Kelly-Anne has worked with a number of large international brands like McDonald’s, IKEA and Thermomix as well as plenty of local West Aussie names such as P&N Bank, Water Corporation, Art Gallery of WA, Wesfarmers and more.

She’s spearheaded a number re-brands, executed traditional mass marketing campaigns on TV and radio, and rolled out a plethora of digital projects – all with a splash of mentoring on the side.


Monique Henry

Pod Leader - New York

Monique has over 12 years of experience spearheading marketing initiatives, across North America and Australia, with a core focus on helping brands grow.

As a multifaceted marketing professional, Monique has delivered results in many areas of the marketing arena including; branding strategies, launching new brands and products, product innovation, communications and public relations, partnerships, media strategy, content creation, creative endeavors, social media, as well as retention and acquisition strategies.

With her commercial acumen and love for marketing, she is passionate about delivering tangible results for businesses.


Jonathan Sharp

Chief Growth Officer

With over 20 years of industry experience, Jon is responsible for the business’s growth across the key pillars of people and culture, partnerships and marketing, and expansion and acquisition. Jon utilises his experience leading teams developed in previous professional positions as well as coaching roles with WA’s State 16s and 18s AFL Academy programs.

Following a career that included leading large brand and advertising campaigns for brands such as West Coast Eagles, Tradelink, St John of God and Steel Blue, Jon’s marketing experience is complimented by his understanding of the critical link between marketing, sales, and business strategy.


Emily Watson

Pod Leader - Victoria

Emily’s experience in marketing results from over 15 years in the property and development industry. During this time, she discovered a passion for all things creative, content, marketing, and social media. Emily specialises in organic content, social media management and developing strategies to advance businesses in their niche. Her cup is filled when she has a licence to use her creativity and help other businesses stand out in the ever-evolving social media landscape.

Ultimately, she is a life-loving expert in social media marketing, strategy and content creation. Emily’s creativity, strategic mind and passion will elevate your digital marketing footprint.

We are proudly Australia’s largest, dedicated, independent marketing consultancy specialising in the development and implementation of strategic marketing plans. No designers, writers, web developers, videographers, media planners or buyers – just highly experienced marketing professionals working as the in-house outsourced marketing resource for a diverse range of clients across the country.

  • National presence
  • Access to our entire team
  • Dedicated Pod Leader
  • Unrivalled network of suppliers and partners

get in touch

The Marketing Room team – specifically Jon and Kelly- Anne – were outstanding in their work with us to rebrand and develop a marketing strategy going forward. Their professionalism and practicality was outstanding, offering expert advice and strategic insights. Kelly-Anne’s work with us to plan and implement our rebrand was highly valuable, as will be the marketing strategy she developed
with us to guide our marketing activities going forward.
Highly recommend The Marketing Room.

Anna Dixon

BlueSalt Consulting

Like most businesses we were facing resource challenges within our marketing team. We needed senior, experienced marketing support that could hit the ground running to ensure we didn’t miss the deadline for a new campaign launch.

I’m thrilled to say The Marketing Room were able to provide this support. Their consultant worked inside our business and emersed themselves in our team, brand systems, and processes. It was just what we needed at a crucial stage of an important project for the business.

I can’t praise them highly enough and will consider them again for any additional short-term support we need.

Damien Van Pelt

RAC Insurance

Even though we were a longstanding successful business we knew marketing was the missing link to helping to secure our future success. With more competitors in market, an ageing client base along a changing attitude to customer experience we knew we needed a marketing professional to help guide us forward. And she’s done more than that! Our Marketing Manager knows our business, key suppliers, our people and our customers. She knows what we need to do and is passionate about our the success of our business. We are thrilled with our Marketing Manager so couldn’t recommend The Marketing Room any more highly!

Andrew Wilson

JBS

We’ve been working with The Marketing Room for almost 2 years and couldn’t be happier. The model is the perfect balance of a contractor but having someone fully immersed as a member of our team. Our Marketing Manager deals with a lot of suppliers and companies on our behalf who would assume she is a part of the IPG team. I work at a fast pace so need someone who can keep up and basically ‘get things done’, which our MM does! We have a lot going on across the three brands including SEO, radio, EDMs, social media, events, partnerships and our MM handles it all!
Very happy!

Scott Rawson

Instant Products Group

We’d love to catch up to discuss how we can help your business grow.

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We’d love to catch up to discuss how we can help your business grow.

Please complete the form and we will be in touch to arrange a convenient time.

  • This field is for validation purposes and should be left unchanged.

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