RAC has helped drive positive change for WA since 1905. From their origins as a motoring club, RAC has grown to serve more than 1 million members with a range of products and services. RAC is a membership organisation committed to a range of initiatives that will help make WA safer, more sustainable and a better-connected place to live.
Our scope included:
- Mass market campaign planning and development
- Creative and media agency liaison and management
- Strategic support with brief writing and comms planning
- Providing strategic guidance and support to the campaign delivery team