As business owners, we know our business inside out and back to front. But sometimes we forget that we’re not the customer.
Hours spent behind the desk, though we would never admit it, it can mean we’re out of touch with the customer – what they want, and how we can help them.
That’s why research is so important.
It provides a line of intel from the customer to the business. Research can provide powerful insights, which can lead to new lines of messaging, product development, changes to distribution and ultimately better results for the business.
Don’t be afraid to step out from behind the desk and embrace the research – you might be pleasantly surprised by what you find!
