We’re thrilled to announce the appointment of Han Bailey as The Marketing Room’s Chief Customer & Experience Officer. With over 20 years of experience in customer engagement, loyalty, CRM, and guest experience, Han brings a wealth of expertise to our team and will be leading our new Customer & Experience division.
Throughout her career, Han has worked with some of Australia’s most iconic brands, including Qantas, David Jones, and The Star Entertainment Group. She has a proven track record in designing customer-centric strategies that not only drive engagement but also deliver long-term value, enhancing both customer satisfaction and business performance.
Han’s passion for building insight-driven strategies that align with business goals makes her the perfect fit to lead this new division at The Marketing Room. We’re particularly excited to launch this division to provide businesses with the expert support they need to grow through their loyalty and CRM programs. With Han at the helm, we are confident that our clients will receive the strategic guidance and creative solutions needed to foster lasting customer relationships and drive significant business growth.
Han is also particularly drawn to The Marketing Room’s mission to create meaningful opportunities for women returning to the workforce after maternity leave. As a working mum herself, she understands the importance of flexibility and is committed to fostering an environment where both clients and team members can thrive. Her personal connection to this mission makes her an even stronger advocate for our values and the flexibility that our model provides.
“I’m excited to join The Marketing Room and help shape the future of customer engagement for our clients,” says Han. “What I love about The Marketing Room is its commitment to providing businesses with the flexibility and expertise they need to truly scale their strategies. I look forward to leading the Customer & Experience team to help businesses build loyal, long-term relationships with their customers.”
Tahnee Sharp, Founder and Group CEO of The Marketing Room, adds, “We’re beyond excited to have Han lead our Customer & Experience division. This new offering is such a crucial part of our growth strategy, and Han’s deep expertise in loyalty and CRM will be key in providing businesses with the tools they need to grow and succeed. With her leadership, we’ll be able to deliver even more impactful, results-driven strategies to our clients.”
We’re excited to have Han on board as part of our leadership team and look forward to the innovative solutions she will bring to our clients in this crucial area of customer engagement. Welcome, Han—we’re thrilled to have you with us!
