We are thrilled to welcome Scott King to The Marketing Room as our new Business Director for Melbourne. With over 20 years of experience in luxury hospitality, retail, membership strategy, and placemaking, Scott is a marketing leader who blends creative direction with commercial impact. His career spans some of Australia’s most iconic lifestyle and cultural brands, including Burberry, Zekka, COMO The Treasury, State Buildings, Mello House, and Lawson Flats, where he has led teams, scaled programs, and delivered brand experiences that drive loyalty and measurable results.
Scott’s expertise is deeply rooted in developing integrated, experience-led strategies that transform audiences into thriving communities. From leading CRM transformations and building member acquisition pipelines, to overseeing high-impact event calendars and forging national partnerships, Scott’s work is focused on delivering both cultural relevance and commercial growth. His experience managing multi-million-dollar operational budgets, growing luxury communities, and implementing marketing systems for long-term success makes him a perfect fit to lead our Melbourne division.
“Scott’s background in luxury marketing and placemaking brings a unique perspective to our team,” says Tahnee Sharp, Founder and Group CEO of The Marketing Room. “His ability to connect people to places through storytelling and his track record of driving growth across multiple industries will be invaluable as we continue to provide businesses with flexible, scalable solutions.”
As a former Director of Membership and Programming, Scott has led across strategy, communications, digital engagement, and team development. He is passionate about creating brand experiences that endure, transforming spaces into lasting, vibrant brands.
Now based in Melbourne, Scott brings his deep knowledge of member marketing, luxury experience, and business operations to The Marketing Room. He will play a crucial role in supporting businesses through strategic transitions, repositioning, and driving scalable growth.
We’re excited to have Scott on board and look forward to the fresh ideas and leadership he will bring to our team and clients in Melbourne.
