7 Things Every B2B Marketing Plan Must Include

Take a moment and cast your mind back.

Back to the 80’s when marketing was simple and was more about sales than branding.
It was a time when you named your business AAA Electricians or A-Z bookkeeping so that you were on the first page of the yellow pages.

When your monthly marketing budget was taking clients out for dinner, and your car had your name all over it to reach more people.

Fast forward to 2023, marketing is a 24/7 beast!

Requiring brand recognition, social media, lead generation, SEO, SEM, CRM’s text messages and email campaigns.

Marketing is hard work and expensive.

In the year 2023, it is vital now more than ever to plan the rest of your year out.

Planning means you don’t jump on the next fad bandwagon and waste precious time. I mean, who has time to waste?

Step one: is where you look back and work out what worked in the past and what may not be working anymore. And with the things you want to continue, look at automating those tasks.

Step two: requires research. Look at new concepts or ideas that might help your business capture a wider net across your ideal clients.

Step three: keep reading this blog, as we have included a list of 7 things every B2B marketing plan must consist of.

7 Things you need In your B2B Marketing Plan.

  1. An integrated approach: Gone are the days of relying on a single marketing strategy. Instead, B2Bs should create an integrated approach that combines multiple methods to create a cohesive message and reach more potential customers. This includes everything from SEO and PPC campaigns to content marketing, social media and email campaigns.
  2. User-generated content (UGC): UGC is essential for engaging with your audience in meaningful ways and encouraging them to advocate for your brand. Incorporate customer reviews, photos, videos and other forms of UGC into your marketing plan so customers can authentically connect with your brand.
  3. Personalisation: With AI technology becoming more advanced, it’s easier than ever to personalise marketing efforts for each customer. B2Bs should take advantage of this technology to create more targeted campaigns that speak directly to the needs of each customer.
  4. Automation: Automating routine tasks like email campaigns, social media posts, and website content can save you time and money while giving valuable insights into your customers’ behaviour. Invest in automation software or work with a digital marketing agency that offers automated services so you can focus on other aspects of your business.
  5. Mobile-friendly design: Mobile devices are becoming increasingly popular, which means it’s essential for B2Bs to optimise their websites and marketing materials for mobile users. Your website should be fully responsive, have straightforward navigation and display appropriately on any device.
  6. Social media presence: MORE is more and social media is one of the most effective ways to reach your target audience, so B2B’s need to have a presence on these platforms. Tip for newbies though social media is about writing content that resonates with your customers, not just what you like!
  7. Measurement and analysis: Measuring your marketing results is essential for understanding what works and doesn’t. Invest in analytics tools to track customer behaviour across all channels and use this data to inform future strategies. With careful measurement and analysis, you can optimise your marketing efforts for maximum return on investment (ROI).

If you follow our tips, you will have a well-prepared plan to reach more customers, which will reflect on your bottom line.

If it sounds like too much work, we understand, reach out and let’s discuss a way of The Marketing Room being able to take away some of the pressure.

TMR Launches Mining & Resources Division

The Marketing Room has created a dedicated division to support the specific marketing and communications needs of the Mining & Resources sector.

The division is led by highly experienced marketer, Andrew Kindon.

The Marketing Room’s Founder, Tahnee Sharp commented, “Our in-house Marketing Manager model really resonates with the sector and the huge number of companies that work in supporting services in mining. Over time we’ve developed a comprehensive, in-depth understanding of the specific demands of the industry and what they need from their marketing investment.

Although we’ve seen the demand for some time now from the industry, it’s been a case of having the right person to lead the division. Securing someone of Andrew’s calibre with industry specific experience has been instrumental in being able to hit the ground running and understanding client’s needs.”

Andrew Kindon has over 20 years of experience in the marketing industry. A former creative, Andrew has since held senior marketing roles with a number of large national and global mining service companies.

“I’ve been a huge fan of the TMR model for some time now, so when I was approached by Tahnee to lead this division I didn’t hesitate!” Our model enables companies to access senior, experienced marketing talent for the1 or 2 days a week which is perfect for our mining & resources clients. Also working inhouse enables our people to develop the relationship and understanding of the business far quicker and deeper than if they were working remotely.” commented Kindon.

To launch the division TMR secured a presence at the global mining conference IMARC in Sydney late last year which was attended by over 7,000 industry delegates.

“It was important that we demonstrated our commitment to the industry and willingness to engage in business conversations with companies that needed a marketing solution.”

From IMARC we secured a number of local and overseas clients who see the TMR model as a wonderful solution. It’s been a brilliant start and we look forward to continuing to grow our clients and team.” said Kindon.

Please reach out to Andrew if you’d like to discuss the marketing for your business.


Mining & Resources Division

In order to succeed and grow in the Australian Mining & Resources industry, it is essential for companies to invest in marketing and build a strong brand identity that resonates with their target audience.

Companies that do not invest in marketing run the real risk of losing ground to their competitors and missing out on opportunities to reach their target audience and grow their business. Without a well-crafted marketing strategy, these companies would struggle to stand out in a crowded market, build brand awareness, and attract new customers, talent and partners.

The lack of a comprehensive marketing plan and budget can result in companies missing out on opportunities, and failing to collect valuable data and insights about their target audience, which could inform future marketing efforts and help them to make data-driven decisions. Additionally, without putting time and effort into marketing, companies struggle to reach a wider audience through digital channels, which is becoming increasingly important in today’s business landscape.

In the long term, not investing in marketing can have a hugely negative impact on a mining company’s bottom line no matter where they sit in the mining industry landscape. A lack of brand recognition and a limited ability to reach new customers can lead to decreased sales and revenue, missed opportunities to bid on projects, and reduced ability to attract key personnel when hiring for growth. All this would result in making it difficult for the company to remain competitive in the market.

To meet the unique needs of businesses either in or providing services to the Mining & Resources industry, we created a dedicated division, led by highly experienced marketer, Andrew Kindon. Andrew leads a team of highly experienced and capable marketers focused solely on helping companies in the Mining & Resources industry.

Who uses our services?

Our Mining & Resources Division has identified five main company types who tend to benefit most from our services:
• METS companies wanting to get the competitive edge on their rivals
• Established tech companies from other industries wanting to enter the mining industry
• Small cap miners and explorers leading up to IPO and Small Cap Listed Companies wanting to generate awareness around their projects to help drive investor relations
• Mining service consultants targeting new or larger clients
• Global mining companies who are wanting to enter the Australian mining market

The unique services we offer fall into five key types:

  • Marketing planning – Create marketing plans that tie to the company strategic objectives and key market drivers
  • Brand creation – aside from look and feel, we help define and develop a company’s vision, values and goals
  • Messaging – Define key messages and communication strategies
  • Digital footprint development – Activate brands across all channels
  • Content – Create pro-active relevant content and collateral

If you’d like to discuss how we can help your business, please reach out to Andrew Kindon or complete the below enquiry form and Andrew will be in contact.

We’d love to catch up to discuss how we can help your business grow.

Please complete the form and we will be in touch to arrange a convenient time.

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