The Marketing Room Welcomes Jane Jones

Jones is one of Perth’s most experienced and highly respected communications and marketing professionals.

With a career spanning 20 years in senior client and agency roles including National Marketing Manager at iiNet, Marketing Manager at Celebrate WA, Group Business Director at 303 and more recently as Director of Client Services at Block Branding, Jane’s commercial focus and ability to build relationships is a welcome addition to The Marketing Room.

The Marketing Room’s MD Tahnee Sharp is excited to have Jane join the growing team. “Our people are our business. We are committed to offering our clients access to the brightest marketing minds Perth has to offer, but in a way that works for our team. All of our people are extremely experienced and credentialed but are now seeking a work life balance which is what The Marketing Room offers.”

“It’s such an exciting time to be joining The Marketing Room. Their business model is simple and compelling, for both clients and employees. And their passion for getting women back into the workforce is something that really connected with me. The growth Tahnee and TMR have seen in such a short time is testament to this. I can’t wait to immerse myself in their broad range of clients and make a real difference.” Said Jones.

The Marketing Room provides clients with their own in-house outsourced Marketing Manager. Due to continuing growth, they are always looking for experienced Marketers looking for a part-time role. Reach out to Tahnee Sharp or visit

Instagram Shopping is Here

Instagram Shopping is Here

Calling all retailers, B2C and shopaholics – Instagram just got a whole lot better!

One year ago, Instagram Shopping was rolled out in the US. And all good things come to those who wait, this feature has (finally) been rolled out here in Australia!

Instagram built this feature with the intent of providing a ‘more immersive’ and ‘less transactional’ shopping experience. Staying true to the ethos of the platform, they weren’t content with ‘just adding a buy button’.

Brands can now tag products within their organic posts and advertisements. When customers tap on a tagged product, information such as name and price pop up, and this links through to the brand’s website, so the customer can complete the transaction.

This new feature means that it has never been easier to discover and buy products through the Instagram app. No longer does a brand need to cram all details in the caption with a ‘link in bio’, they can simply just tag a product, which is as easy as tagging a person in a post.

So how successful is this feature, you may ask? VERY! Lulus, a US fashion retailer reports that as a result of this feature, they’ve has more than 1,200 orders and 100,000 online sessions.  And the marketing manager of international beauty brand TYME, attributes a 44% increase in Instagram traffic since the implementation of Instagram Shopping.

More posts

5 Marketing Trends to Watch in 2018

As we gear up for 2018, it would be ill-advised not to turn our attention to the upcoming trends that will dominate the world of marketing over the next 12 months. We may not have a crystal ball, but we can confidently predict that these five trends will play a major role in 2018.

  1. Big Data – Vital in Converting Customers

What is it: large data sets that reveal actionable insights about your customer base.

Big Data will play a crucial role in helping you understand your audience and the customer journey. Greater understanding about who you are targeting, will allow you to reach the right people at the right time with exactly the right message.

Mining data from available resources also allows for predictive analysis into customer behaviour, a tool that will inevitably grow in popularity throughout 2018.

  1. Smart Content – Intelligent Distribution and Integration with the Customer Journey

Content seems to be the buzz word around town. And as digital platforms continue to be widely embraced, content will continue to be King throughout 2018.

However, it will no longer be enough to flood your audience with content in the hope that something sticks. To stand out amongst the barrage of messaging that consumers receive, content needs to be intelligent, personalised and thoughtfully crafted.

To drive conversions, it is vital that content is not ‘churned’ out. It must be created off the back of data and research, it needs to be purposeful and diverse and it should be distributed in such a way that it truly becomes a valued part of the customer’s journey.

It will need to communicate the right message at the right time and it needs to extend beyond a simple blog post. Content comes in many forms and a successful content strategy should embrace this. Forms to watch include video and augmented reality which both gained momentum in late 2017 and show no signs of slowing down.

  1. Transparency – Authenticity is the Key to Building Relationships

Everywhere you look there is marketing. It invades our lives 24/7. To cut through the noise in the past, foolish brands have tried to beef up the truth, engage in cause marketing or have made grand promises that simply don’t hold up.

After years of ‘false promises’ consumers are getting smarter and more progressive. They want Transparency.=

Moving forward, authenticity will be the key to winning customers. Building trust through genuine communication is the way to build relationships with cautious customers. 

  1. Integration of Platforms – Lines Will Blur

As digital platforms continue to evolve and as consumers continue to adopt these platforms into everyday life, it is undeniable that online and offline worlds will continue to collide.

Digital will no longer stand alone as a separate discipline. The most successful brands will recognise the need for integrated marketing strategies and will extend digital activities into the offline world.

Larger brands are leading this trend and it is expected that smaller brands will follow suit in 2018.

  1. Customer Experience – Personalisation Will Define Successful Brands

Floppy disks, fax machines and impersonal email blasts – these are all things that have become a thing of the past.

As customers become accustomed to hyper-targeted communication and interactions, automated bulk email blasts will quickly find their way straight to the trash can.

Targeted communication, tailored messaging and personalised landing pages should form the basis of all campaigns. Doing so, will result in rich connections with existing and potential customers which leads to retention and growth.

To achieve marketing success in 2018, it is vital that all marketing activities are personalised and tailored to the consumer.

To make sure your business is at the forefront of these emerging trends, speak to the knowledgeable folk at The Marketing Room today.


More posts

We’d love to catch up to discuss how we can help your business grow.

Please complete the form and we will be in touch to arrange a convenient time.

  • Date Format: DD slash MM slash YYYY
  • This field is for validation purposes and should be left unchanged.

*Required field