The Marketing Room Welcomes Jane Jones

Jones is one of Perth’s most experienced and highly respected communications and marketing professionals.

With a career spanning 20 years in senior client and agency roles including National Marketing Manager at iiNet, Marketing Manager at Celebrate WA, Group Business Director at 303 and more recently as Director of Client Services at Block Branding, Jane’s commercial focus and ability to build relationships is a welcome addition to The Marketing Room.

The Marketing Room’s MD Tahnee Sharp is excited to have Jane join the growing team. “Our people are our business. We are committed to offering our clients access to the brightest marketing minds Perth has to offer, but in a way that works for our team. All of our people are extremely experienced and credentialed but are now seeking a work life balance which is what The Marketing Room offers.”

“It’s such an exciting time to be joining The Marketing Room. Their business model is simple and compelling, for both clients and employees. And their passion for getting women back into the workforce is something that really connected with me. The growth Tahnee and TMR have seen in such a short time is testament to this. I can’t wait to immerse myself in their broad range of clients and make a real difference.” Said Jones.

The Marketing Room provides clients with their own in-house outsourced Marketing Manager. Due to continuing growth, they are always looking for experienced Marketers looking for a part-time role. Reach out to Tahnee Sharp or visit

Instagram Shopping is Here

Instagram Shopping is Here

Calling all retailers, B2C and shopaholics – Instagram just got a whole lot better!

One year ago, Instagram Shopping was rolled out in the US. And all good things come to those who wait, this feature has (finally) been rolled out here in Australia!

Instagram built this feature with the intent of providing a ‘more immersive’ and ‘less transactional’ shopping experience. Staying true to the ethos of the platform, they weren’t content with ‘just adding a buy button’.

Brands can now tag products within their organic posts and advertisements. When customers tap on a tagged product, information such as name and price pop up, and this links through to the brand’s website, so the customer can complete the transaction.

This new feature means that it has never been easier to discover and buy products through the Instagram app. No longer does a brand need to cram all details in the caption with a ‘link in bio’, they can simply just tag a product, which is as easy as tagging a person in a post.

So how successful is this feature, you may ask? VERY! Lulus, a US fashion retailer reports that as a result of this feature, they’ve has more than 1,200 orders and 100,000 online sessions.  And the marketing manager of international beauty brand TYME, attributes a 44% increase in Instagram traffic since the implementation of Instagram Shopping.

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