Ways to use marketing to quickly scale your web traffic
Ways to use marketing to quickly scale your web traffic. The impact of the pandemic on businesses over the last couple of years has been devastating. Still, if there is one silver lining, this has shown us all the importance of being agile and ready to capitalise on opportunities as they present themselves. We are […]
The Power of Recurring Revenue: How Subscriptions Can Transform Your Business
We all know that one business that pisses you off as a customer but as a business owner, we get it; we’ve all been there. Profit is low, and the pipeline is dead. The usual way to increase revenue is to get on the phones, cold calling, warm calling, emailing and sending sms’ to the […]
7 Things Every B2B Marketing Plan Must Include
Take a moment and cast your mind back. Back to the 80’s when marketing was simple and was more about sales than branding. It was a time when you named your business AAA Electricians or A-Z bookkeeping so that you were on the first page of the yellow pages. When your monthly marketing budget was […]
Adobe Digital Trends 2022 – Retail Focus
Adobe Digital Trends 2022 – Retail Focus report, which was based on Adobe’s annual survey, highlights the evolution of the retail customer experience, and emphasises the importance of creating a strong digital customer experience that is, ideally, ahead of customer expectation. Although digital has been fundamentally present in the past decade, the impact of the […]
The Indispensable Role of Sales Rep for B2B Focused Companies
In today’s digital age, everything, from products and services to the information we seek, is easily available online. Unlike decades ago, when you needed a person, known as a sales representative, to explain the specifications of your potential purchase, you can now read these insights online without involving another person. But, when it comes to B2B market, the role of sales representative still matters.
Four Reasons Why You Should Be Outsourcing Your Marketing
If you’re reviewing how to approach your business’s marketing activities in 2019, you may be considering outsourcing the marketing function. Outsourcing can be a great alternative to hiring a full time Marketing Manager, and here’s why!
Realising the Power of Research
As business owners, we know our business inside out and back to front. But sometimes we forget that we’re not the customer. Hours spent behind the desk, though we would never admit it, it can mean we’re out of touch with the customer – what they want, and how we can help them. That’s why research is so important.
#Hashtags aren’t the answer to increasing your Instagram engagement
Recent investigation by media monitoring company, Mention, has discovered that the act of hashtagging Instagram posts, does not actually increase engagement. But don’t freak out on us yet, because the same researched revealed that tagging other users in your posts will get those likes and comment numbers up!
5 Marketing Trends to Watch in 2018
As we gear up for 2018, it would be ill-advised not to turn our attention to the upcoming trends that will dominate the world of marketing over the next 12 months. We may not have a crystal ball, but we can confidently predict that these five trends will play a major role in 2018.
